Search engine optimization is a booming field. Their are many areas of opportunity for a webamster to get into this area.

Here is the general Process behind SEO:

Keyword Selection - The brainstorming techniques, tactics and tools
that help organizations define a market niche.
Market Strategy - Defining a clear strategy to maximize
organizations’ industry market share.
Web Development - Building components that increase
search engine visibility without compromising site functionality or
design.
Link Exchanges - Learning the best way to submit to
search engines and conduct a link exchange campaign.
E-Mail Campaigns - Launching e-mail campaigns, press
releases and other little-known techniques.
Cost Per Click - How to find the right traffic for
each site to maximize conversion rates by buying online media.
Analyzing Web Site Traffic Flow - How to scrutinize
a site’s traffic to unlock valuable data.
Search Engine Placement - Benchmarking
approach teaches how to run and interpret a site’s search engine result placement to strengthen weaknesses.
Proven Methodologies - Crush the competition with cutting-edge
tools learned through hands-on training examples.
True ROI - Identifying a site’s true ROI to maintain
an organization’s new industry dominance and protect its search engine stronghold.