I understand the frustration webmasters go through trying to get that next link, but it’s actually pretty easy to get the ball rolling.

Many enquire, beg and cheat to gain some kind of incredible link advantage, when the stress and effort isn’t necessary. My methods and knowledge of ‘where’ to do this isn’t science or secrets, it’s simply knowing where the cheapest and best targeted places to advertise are.

Make sure the links are 100% targeted - most important,as you don’t want your visitors seeking out untargeted goods or services. They won’t return if you mess them about.

Let’s imagine Site A sells carpet cleaner. You now need buyers that want carpet cleaning stuff, so the obvious sites for advertising on will be Janitorial or have a strong cleaning theme to them.

All good links aren’t free. Yes, I know people chase freebies, but it’s so much work and hassle that a few paid links can work wonders in the long term, it’s well worth actually ‘paying’ (yes it’s a filthy word) to get going.

So basically you want a cheap paid service that submits you to all the major search engines (about 300 should be fine). Next choose Mirago as it’s a good link and costs only £14 + VAT for 12 months. You also want to go with Microsoft Small Business Directory at £20 or abouts for 1 year. JoeAnt at $40, Gimpsey is free. Next, seek out any decent b2b and niche directories and buy a link in every one (ensure the directory is established though, and has been on the web for at least 12 months). Okay - that’ll get you off to a flying start, and once you finish submitting, you should have about 100 quality links. Quality speaks volumes on the web and is what you should be going after.

Next buy a sposored ad with Yahoo for £25 a month, and create an Adwords campaign for a few pound a month. These are cheap methods that house links on quality sites. Remember the reasons for the links - you are doing this so each link gets picked up - these cheap methods won’t deliver billions of visitors to websites - you ARE NOT doing this for that reason. The aim is for spidering and link swap power over time.

The Golden rule is to save you many hours of negative and naff link swapping - and by buying cheap links, it works a treat. These links will get picked up by webmasters, content seekers, businesses and the not so good websites - but you need to remember that for every one of your links that is placed, another 50 sites will link to you, which I believe is called ‘link surge’. As you surf you’ll find useful sites - so make a note on paper, and not bookmarks as they can be accidently deleted - and keep all this info in a A4 lever arch file (you’ll need this later). Next get those hard backed directories, and start extracting email addresses, save them to disk and file for later use. Send out a nice email letter asking for a link, and keep going down the list until you finish. At the end, you should have quite a few targeted links, which will also get picked up.

Note: under no circumstances should you send 10 million follow up emails to each website. All this will do is wind up the site owners or get you banned by your ISP, and if that happens you won’t be able to turn those link swaps into clients as they’ll be watching you for the emails. Never Spam anybody - be nice!

Invent a free service and offer that as part of a link swap - I’ve done this many times and it works well. In fact 9 times out of 10 it will work. After about 3 months hard work, you’ll start to see good results in Google.

Buy large adverts in Major search engines twice per year and get a Yellow Pages enhanced listing too. When buying ads, it’s cheaper to get the Paid For Inclusion options and it prevents click fraud - let em click away…….

Avoid the following when advertising:

Forums

Blogs

Bad neighbourhoods

Link exchanges

—– believe me these really eat into your time, and will only produce minimal results, as will contributing for forums. You want to take fast action and get the best results, and that involves paying cold hard cash. Sorry, but there aren’t any secrets I’m afraid. Free is mostly crap - money talks and bull walks!

Buy links, buy cheap and buy often……… I got well over 43′000 backlinks in Google doing the above, and I only spent £200!

www.eventdomain.co.uk

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