I found an Google adsense ad while on Linkedin.com:
…Which the above red cirlced link goes to:
So here are my thoughts:
1. Isn’t this against the google tos?
2. Is this site just down…and forwarding to a parking page?
3. Could this guy be doing well just arbitrating from this?
SEPOV is an acronym for “Search Engine Point of View"; it is usually used in the context of search engine optimization (SEO) discussions. If you really want to approach SEO with confidence, you need to learn to look at your web site from the search engine spider’s perspective and consider its motivation (if you’ll forgive a little anthropomorphism).
Fortunately, search engine spiders are actually rather simple creatures.
“What’s My Motivation?”
There is, in fact, one simple, central, and obvious search engine truth from which everything else is derived: A search engine’s popularity is directly related to the quality of its results.
Never forget this truth. Do not minimize its importance or allow yourself to think of it as simplistic. There is much hand-wringing and money-spending by those who try to predict what Google is going to do next. The simple fact is that all the search engines will do what they’ve always done and always will do, namely try to improve the quality of their results.
Google rose to prominence because its results were the best. Their primary user interface was (and remains) ridiculously simple. Their results were just better than everyone else’s. And they still are–although Yahoo and Microsoft are gradually closing the technical gap.
The search engine spider’s motivation is therefore that of its creators: Find valuable, easily categorizable information so that the rest of the search engine software can match it to search queries and thereby provide good results.
All of the major search engines apply advanced contextual analysis to return links to pages that have the greatest amount of high quality information about specific search terms. Think about that statement again for a moment, “…return links to pages that have the greatest amount of high quality information about specific search terms.”
There are profound implications to that simple statement that the vast majority of web site designers just flat-out miss.
“Go Deep”
For a given web page, depth is more important than breadth. A lot of information about one subject is far, far better than a little information about a lot of subjects. When the Google spider is examining one of your web pages, you have to convince it of two things:
1. Your page has a lot of information about the search terms. That is, it is relevant to the search query.
2. Your page has good information about the search terms (do you have high quality or authoritativeness)
Of those sites that are relevant and authoritative, Google makes one last value judgment: Freshness. The site with the most recently updated content wins.
“Playing Favorites”
Research has also proven that search engines in general and Google in particular tend to favor web sites that have one or more keywords in their URL. For example, one reason I liked the “web-marketing-advisor.com” domain name is that it contained some of my top keywords right in the name itself.
If your web site has the keyword in the URL, it also implies that depth is more important than breadth for an entire web site, too, since you’d want all the pages on the site to be highly relevant to the keywords in the title.
In other words, in my opinion, it is better to have several sites, each of which is focused on a narrowly defined subject matter than one site that has a shot-gun approach to many subjects.
And a word from the “Do as I Say, Not as I Do” department: Unfortunately, chopping up portals into individual sites that each tackle a tiny subset of a larger subject is at odds with how people want to actually use a portal. But there is a way… And we’ll talk about it in part two.
Coming up in the next installment: Spiders are more human than you think!
About the Author
To learn more about SEO, visit Midnight Marketer. Ross Lambert founded Midnight Marketer and authored http://spbsavestime.com Sonic Page Blaster and Ross’s Guide to the Masters of Marketing.
Earlier today I wrote a review article about another online program called “Affiliate Cash Vault". Well I am back now to write a second review this time for a product called “how2-makemoneyonline". Yeah I know I’m kind of going overboard on the reviews, but bear with me here. I have made the earlier program I mentioned work for me and this one is no different.
Now first thing first. What exactly is it? Many of you have probably heard of a program out there known as “RichJerk". It’s pretty much an all-encompassing ‘how to make money on the net’ guide that sells for close to $50. Well,"how2-makemoneyonline” has everything that the “RichJerk” program has while costing only $15.
I seem to be running off at the mouth (or hand as it were) here. My intent is to inform rather then promote. This is an e-book that’s 43 pages long. It pretty much covers a wide spectrum of things you can do on the internet to make money. Such topics as affiliate marketing, website/product advertising, dropshipping, and website design are covered and bonus tools/programs are thrown in to boot. Now every e-book/program out there has it’s good and bad points and it’s my aim to cover both so you out there can be as informed as possible.
First, the good. Not only is it as good as most other programs out there, it is less then half the cost of most. It equally rivals “RichJerk” without the snobby gimmick. This e-book couldn’t be anymore straight-forward and easy to understand. It is virtually impossible to go wrong following her easy to implement steps.
Now, the bad. On her promotional website for “how2-makemoneyonline", she mentions more then once ways to make money with no money out of pocket. Once you buy her e-book you’ll quickly find that she devotes precious little page space to telling you how to accomplish these methods. You’ll really have to spend some time deciphering what she does tell you about them. I personally found this quite annoying, but by no means a deal-breaker. There is no making money with her plan that doesn’t involve (despite what she claims) a good deal of time invested. Also, she goes in to great detail about advertising and search engine optimization. If you guessed that this involves more money you would be correct.
So what’s the verdict? Ultimately, I have to say that “how2-makemoneyonline” is well worth the $15 it costs you to order it. Yes it has it’s share of shortcomings, but nothing out there is completely perfect. I, for one, was quite pleased to find a product that cost next to nothing yet delivered on practically all of its promises. Please understand that I’m not telling you to get this. Just do yourself and your wallet a favor. Check this product out http://kschade1.mannco.hop.clickbank.net and see for yourself if it could be a good fit for you…and don’t worry about “RichJerk". He doesn’t care about you anyway.
About the Author
Kevin Charles Schade, 30, Stay-at-home Dad
Search engine optimization is a booming field. Their are many areas of opportunity for a webamster to get into this area.
Here is the general Process behind SEO:
Keyword Selection - The brainstorming techniques, tactics and tools
that help organizations define a market niche.
Market Strategy - Defining a clear strategy to maximize
organizations’ industry market share.
Web Development - Building components that increase
search engine visibility without compromising site functionality or
design.
Link Exchanges - Learning the best way to submit to
search engines and conduct a link exchange campaign.
E-Mail Campaigns - Launching e-mail campaigns, press
releases and other little-known techniques.
Cost Per Click - How to find the right traffic for
each site to maximize conversion rates by buying online media.
Analyzing Web Site Traffic Flow - How to scrutinize
a site’s traffic to unlock valuable data.
Search Engine Placement - Benchmarking
approach teaches how to run and interpret a site’s search engine result placement to strengthen weaknesses.
Proven Methodologies - Crush the competition with cutting-edge
tools learned through hands-on training examples.
True ROI - Identifying a site’s true ROI to maintain
an organization’s new industry dominance and protect its search engine stronghold.
|
|||